Web 2.0 is the philosophy of mutually maximizing collective intelligence and added value for each participant by formalized and dynamic information sharing and creation.
It is about collaboration, about synergies that can be achieved by each individuals pooling in resources.
We leverage Web 2.0 as a platform, spanning all connected devices and people; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it. It is one of the best ways in which the consumer can actually shape the product or service to real needs and quality.
Certain types of websites can benefit tremendously from the Web 2.0 experience.
Social networking websites (Orkut / Facebook) and applications (Facebook Apps, LinkedIn Plugins) - With social networking websites, you can develop user groups for special interests that have a keen community sense. With Facebook apps, you may even leverage the existing groups and communities to make relevant applications. You also have the freedom to monetize it the way you want. Mark Zuckerburg spoke to 800+ developers in San Francisco's design center on what facebook apps are about.
Product Reviews - These encourage trust in your website for the products you sell and invite customers to frequent your website for information as well as comments. This guides the users decisions on product purchase. You may have already seen some of these articles on the benefits of adding product reviews to your websites.
Product Horizons can partner with you to develop the technology behind your ideas. We can collaborate with you to develop the technology as well as management system to empower you to monetize theWeb 2.0 spirit.
